VR Porn: Case Study – Traffic Growth by 252%

vr porn case study
VR Porn: Case Study – Traffic Growth by 252%

About project:

The VR Porn project is a niche website focused on providing immersive adult content. Initially, it faced challenges such as low organic traffic, limited visibility in search engines, and a lack of optimized content and backlinks, which hindered its growth in a competitive market.

Purpose of the project:

The primary goal of the project was to increase the website’s visibility in search engines, drive higher organic traffic, and establish a stronger presence in the competitive VR adult content niche. By addressing technical SEO issues, creating engaging content, and building a robust backlink profile, the project aimed to significantly enhance the website’s performance and user reach.

Our activities:

Starting Point

  • Project start: November 2022
  • Initial organic traffic: 6,531 sessions per month
  • Initial situation: Lack of a content strategy, minimal SEO efforts, and low visibility in search engines.

Actions Taken

Technical SEO Optimization

  • Improved website structure and metadata to enhance search engine indexing and usability.
  • Accelerated page loading times, focusing on Core Web Vitals for better user experience and ranking performance.
  • Expanded internal linking to improve site navigation and distribute link equity effectively.

Content Strategy

  • Launched a VR-themed blog to address niche-specific topics and attract targeted traffic.
  • Published articles optimized for long-tail keywords, answering the most common user queries.
  • Integrated video content and interactive materials to engage users and increase time spent on the site.

Link Building

  • Built a high-quality backlink profile through collaborations with industry-specific blogs and niche portals.
  • Conducted active outreach campaigns and link exchanges to strengthen domain authority.

Competitor Analysis

  • Analyzed SEO strategies of key competitors in the VR niche and implemented proven best practices to gain a competitive edge.

 

Results:

In December 2022, the website ranked for 706 organic keywords. Throughout 2023, our efforts focused on content creation and optimization, which resulted in steady growth, reaching 1,537 keywords by the end of the year. With the launch of intensive off-site strategies in 2024, the number of organic keywords surged to 4,562 by December 2024, representing a total increase of 546%. This growth highlights the impact of our combined on-site and off-site SEO efforts.

top positions vr porn

The referring domains for the website showed significant improvement over the project duration. Starting with 270 domains in December 2022, this number grew modestly to 651 by the end of 2023 as we prioritized on-site improvements. In 2024, we intensified link-building activities, leading to a sharp rise in referring domains to 1,188 by December 2024. This marks an overall growth of 340%, demonstrating the effectiveness of our targeted off-site campaigns.

Organic Search Traffic vr porn analytics case study

Over the course of the project, the website’s organic traffic surged from 6.531 to an impressive 24.230 monthly sessions, marking a growth of approximately 272%. This remarkable increase reflects the impact of strategic technical optimizations, targeted content creation, and effective link-building efforts.

Channels - Organic Search Traffic vr porn analytics

The Google Analytics data clearly demonstrates that SEO efforts have been highly effective and played a key role in the growth of the website. Here are some specific numbers to illustrate this success:

  • 289.110 sessions came from organic search, accounting for 46% of the total traffic. This highlights that nearly half of all users found the site through search engines.
  • The engagement rate for organic traffic is a strong 68.42%, showing that these users are highly likely to interact with the site’s content.
  • Organic search generated over 2.9 million events, making it the top-performing channel in terms of user activity.
  • Total sessions reached 631.150, with other notable contributions from Referral traffic (168.994 sessions) and Direct traffic (168.971 sessions), both achieving engagement rates around 67%.
  • Organic social traffic, while smaller, added 9.876 sessions with an engagement rate of 66.44%, showing potential for growth in social media.

These results confirm that SEO has been the cornerstone of the website’s growth, driving the majority of traffic and engagement. Referral and direct traffic further support this success, while social and paid channels remain areas for potential future development.

 

case study - vr porn Organic Keywords

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